As video advertising media opportunities proliferate, you have to move more quickly than ever. You want to tell your clients that you can execute on their video on demand campaigns before they put you on the spot. But to do that you need a partner you can depend on. Does such a partner possibly exist yet, you ask?
Yes. Atlas has pioneered tools and is contributing to the development of standards that allow you to dynamically deliver ads into video on demand programs. And, by the way, we also have other multi-platform video solutions too--like in-stream video for the web.
You are now free to measure video campaign effectiveness (and optimize), at will.
Digital TV+Atlas On Demand. Once again, the media is the message.
You have lived in a world where ads are inserted into a TV program weeks in advance of airing, last minute changes are simply impossible, and getting accurate reports of which creative were most effective is, well, tricky.
Welcome to the new world. With Atlas On Demand you can:
- Change your ad rotation whenever. So much easier to optimize your creative this way.
- Check viewership metrics immediately and figure out which ads are working the best.
- Launch campaigns more efficiently with our workflow tools.
- Enjoy the luxury of more time to develop relevant creative and refine media buying.
